Apron by Plurr - From skärgården with love

Having dreamt about living by the sea, Jenny Findahl – a graphic designer/illustrator with a love of nature – has finally landed on an island in the Stockholm archipelago. Plurr is an attempt to capture the beauty of the archipelago – and share it. All products are manufactured in Sweden, with organic materials and sustainable production methods.

Having dreamt my whole life of living by the sea, I ended up on my island in the Stockholm archipelago after almost ten years in London. This is home now. As a graphic designer/illustrator with a love of nature, I longed to create my own products. The result is Plurr (Swedish feel-good slang for lake or sea water) – an attempt to capture the beauty of the archipelago and bottle it. Or at least draw it, paint it and print it.

All products are manufactured in Sweden, many of them locally. They are durable and of high quality. Most have additional features such as practical handles or hidden pockets. Organic materials and sustainable production methods go without saying.

I hope you will find your favourite pattern and product – may you use it often and with pleasure!

Plurr goes on holiday... orders made between 3rd - 17th of July will be sent on the 18th of July. Thank you!

Apron