Darling oh my is a brand for kids that play like there is no tomorrow. These are classic clothes for kids and doesn't follow a trend or a season, simply for sustainability.
Darling oh my have classic grey sweat shirts, hats and t-shirts for children, but with a twist. It’s easy to wear and wash. There is also a dress which is easy to wear with tights or perhaps jeans.
The first collection is called just nr.1 because I believe in making clothes that are not following a trend or a season, it’s garments that are suppose to last in style year after year and not be either in or out.
There are no itchy labels inside the sweaters, for maximum comfort for the kids. The garments are also washed before they land in stores for an even softer touch. The prints are made out of a water based color from Japan, it’s of course tested for allergies.